Media Release – Lawson’s Dry Hills show results and sugar cane pulp!

Current release wines from Lawson’s Dry Hills have excelled in the latest round of shows, resulting in gold medals for the 2024 Estate Sauvignon Blanc (Marlborough Wine Show), 2020 Riesling (NZ International Wine Show), Estate Gewurztraminer 2023 (NZ International Wine Show), Estate Pinot Noir 2021 (NZ International Wine Show), Reserve Sauvignon Blanc 2023 (NZ International Wine Show, also 5 stars and no. 2 in Cuisine Magazine), Reserve Pinot Noir 2020 (Drinks Business Global Masters). Continuing its success, the Reserve Chardonnay 2022 has received the gold medals from the following:

• The Marlborough Wine Show 2024
• The National Wine Awards Aotearoa New Zealand 2023
• Cuisine Magazine, September 2024 – Five stars, (ranked no. 2 of 225 Chardonnays).
• Dish Magazine – September 2024
• New Zealand International Wine Show 2023 – (Double gold).

2024, the company’s 33rd vintage, sees a refreshment to the labels to add further emphasis to the brand’s core values of provenance and sustainability. Marketing & Sales Manager, Belinda Jackson comments, “Increasing the presence of the ‘dry hills’, which are, of course, our home, and featuring the words, ‘certified sustainable & carbon zero’ helps to differentiate the brand and give customers valuable information.”

The other development is the company’s change in material for the labels. No longer made from paper, they are made from 100% natural, fibre-based pulp derived from sugar cane waste. Usually sent to landfill, this waste is now a valuable resource for sugarcane farmers. Sion Barnsley, GM for Lawson’s Dry Hills says, “Our sustainability philosophy is and always has been a process of continuous improvement. If we learn of new products and processes that help us reduce our environmental footprint, then we will always consider them, and this one was an easy decision.” The team also decided to remove the foil from the labels, choosing to use vegetable-based ink in its place.

Proud of our people, honouring our place and preserving our planet, Lawson’s Dry Hills is a Toitū certified carbon zero company producing certified sustainable, estate grown, made and bottled Marlborough wines.

For further information please email belinda@lawsonsdryhills.co.nz